Kids Animals Anthem idea for PETA Kids (USA)

It all begins with an idea - “Why aren’t you guys using muppets?”

I pitched to the PETA Kids team during a creative workshop when in the LA office for a muppet style anthem for animal rights. The idea didn’t get off the ground immediately, but I was so stoked to see that the PETA kids team did later take my storyboard suggestion! The recently published video, I think, is catchy and adorable.